Masterclass | Brand & Programme Activation

wanneer? 21 maart 2017 08:30
waar? Den Bosch
kosten? € 695,- (sign up at FoodPro and get 20% discount)

DEN BOSCH - "How short term loyalty activation leads to long term loyalty for brands and retailers."


The global trend is towards more multi-partner programmes, with Big Data being the key to creating effective profitable schemes. Mobile technology and Social Networks are influencing programme tactics and, therefore the need for practicioners to understand the complexities of creating and managing programmes is greater than ever.


The course is designed to cover all aspects of loyalty. In effect, the course will provide the processes and tools needed to create, develop and manage an efficient and profitable loyalty programme. Using examples and data from real-world programmes, you will learn all about strategy, design, measurement, and analysis. By the end of this course, you will be able to apply these skills and principles directly to your own company to increase customer retention and build a more competitive and profitable loyalty programme. 


Create a winning value proposition and increase customer retention and growth. Drive growth through and effective loyalty programmme strategy. 


Koen has extensive experience of the international food retail industry and speaks English, Dutch, German, Spanish and French. For the past five years, he has been part of BrandLoyalty’s Global Marketing department. Due to his extensive knowledge of food retail, he is also an Expert Trainer for BrandLoyalty University, for which he facilitates courses on food retail and shopper marketing-related topics.


08:30 - 09:00   Welcome

09:00 - 09:30   Introduction 

09:30 - 10:00   Visit Loyalty Experience Centre

10:00 - 10:15   Introduction Shopper Experience Model (SEM)

10:15 - 11:00   Masterclass Brand & Programme Activation - Part 1

11:00 - 11:15   Break

11:15 - 12:15   Masterclass Brand & Programme Activation - Part 2

12:15 - 13:00   Lunch

13:00 - 13:45   Video: "Brands Need To Be Irresistible" Saatchi&Saatchi

13:45 - 15:30   Team work. Create short term loyalty programme. 

15:30 - 16:00   Break

16:00 - 17:30   Individual work. Work on your personal case.

17:30 - 18:30   Wrap-up & Drinks 



The costs of this Masterclass are only €695,- (ex. VAT) per person. The discounted price is made possible through support from the Dutch Ministry of Economic Affairs and FIRAESign up here below at FoodPro and pay only € 556,-

Each participant is entitled to a follow-up visit by one of the experts to discuss next steps and particular strategy. €300,-



A Certificate of Participation, recognized by FIRAE, will be granted to participants who complete the masterclass.



Headquarters BrandLoyalty | Den Bosch


Sign up by sending a e-mail to (SUBJECT Masterclass | Brand & Programme Activation). Also non FoodPro members can sign up and get the discount.

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