TraceGains takes European road trip for series of events in June

TraceGains, the leading provider of compliance, quality, and innovation solutions for the food and beverage (F&B) industry, is undertaking a European road trip this month to showcase how its networked ecosystem is transforming the way brands tackle the biggest challenges they face today.

“We have an incredibly exciting few weeks ahead,” explained Michelle Henry, Director of Sales for Europe at TraceGains. “In the face of ever-tightening regulations and rising consumer expectations, the demand for supply chain visibility and digital transformation across Europe continues to grow. As legacy systems are simply unable to keep up with the pace of change, the TraceGains team will be hitting a whole host of events throughout the coming month to explore how businesses can benefit from our advanced platform that connects brands and ingredient suppliers to streamline compliance, quality, and innovation.

“From London to Düsseldorf, Brussels to Madrid, we’ll be on hand to demonstrate why TraceGains is the partner that truly connects your supply chain, and powers what’s next,” said Michelle.

The TraceGains tour itinerary will see the team making appearances at the following European events:

London, UK - June 3: The team hosted the TraceGains Get-Together, an exclusive industry roundtable discussing the critical role of data and digitalisation in today’s supply chain.

Düsseldorf, Germany - June 11-12: TraceGains will host a panel at the Generis European Food Manufacturing Summit, where attendees will hear from Barilla Group, DöhlerGroup and Bonduelle on how tech-driven innovation is reshaping manufacturing for a more sustainable, operationally excellent future.

Madrid, Spain - June 16-17: The TraceGains team will deliver a keynote presentation and take part in a roundtable at the Food Sure Summit and Food Innovate Summit, giving expert insights on how data and technology are unlocking sustainable product development.

Brussels, Belgium - June 16-17: Alongside Baker & Baker, TraceGains will also be at the FEDIMA - European bakery and pastry ingredients manufacturers event, showcasing how digital transformation has transformed bakery and ingredient supply chains.

London, UK - June 24: Together with environmental intelligence partner Sustained, TraceGains will be at the Arena International Events Group to deliver a presentation titled Eco Foods: Unpacking how brands can harness data and tech to build sustainable and regulation ready products and stay ahead of emerging regulations.

“Our team will be not only speaking on specific topics but also making themselves available to answer questions and support European F&B brands looking to strengthen their supply chain resilience, accelerate innovation and navigate growing regulatory complexity,” said Michelle.

TraceGains serves over 1,500 customers worldwide, including half of the top 100 global F&B manufacturers, connecting brands to their supply chains across a global network of 100,000 supplier locations and more than 600,000 ingredients and products.

To learn more about TraceGains and its activities, please visit www.TraceGains.com