What is a Customer Data Platform and when do you need one? (video)

EINDHOVEN - As a software implementation partner we oftentimes get requests for installing a Customer Data Platform. However, we notice there still is a lot of confusion about what a CDP actually is and how it is different from a Customer Relationship Management application or a Data Management Platform. Time to get things clear!

In this video we use a specific business case to outline what a CDP can do and what value it can bring you. We'll explain crystal clear how a CDP relates to the other applications in your solutions stack and discuss when it's the right time to choose a CDP based on your digital maturity. After watching this video you'll understand how a CDP can be used to create a unified customer profile with a 360 view on your customers.

Extra resources:

• Download the CRM Implementation guide
• Watch our hands-on demo of Dynamics 365 – Customer Service
• Read the article '3 steps towards the best data integration strategy for your business'

Everyone is keen on having a personal, pleasant (buying) experience with as little friction as possible. As a company, this means looking for a way to build a positive relationship with our customers in which we can put them first.

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Source: Cegeka - partner FoodPro Network