TraceGains expands into DACH region: Championing data in Food and Beverage compliance, NPD, and sustainability

TraceGains, the leading provider of compliance, quality, and innovation solutions for the food and beverage industry and trusted worldwide, recently announced its major expansion into the DACH region (Germany, Austria, and Switzerland). This move represents a deep-rooted commitment to one of Europe’s most dynamic F&B markets.

Founded in 2008 by industry insiders, TraceGains has rapidly grown by tackling what many call the F&B sector’s greatest challenge: data. Its platform connects over 100,000 supplier locations globally and digitizes upwards of 10 million documents, arming businesses with timely, accurate information to drive smarter decision-making. But the foundation of TraceGains isn’t just technology, it’s experience. The company’s 140+ professionals bring hands-on backgrounds spanning R&D, procurement, quality, and regulatory affairs, so TraceGains understands the complexities of factory floors, audits, product launches, and shifting regulations because it has lived them.

Michelle Henry, Director of Sales for Europe, emphasizes this point: “We’re not outsiders trying to force-fit generic systems. We’ve sat through the audits, launched new products, faced evolving regulatory demands, and we understand what F&B brands really need. Our expansion into DACH is rooted in providing local businesses with tools and expertise that are both proven globally and tailored for regional realities.”

Strategic commitment to DACH growth
The timing of the DACH expansion is deliberate. As the region navigates increased supply chain complexity, rapidly evolving regulations, and a push for sustainability, F&B businesses require more than pre-packaged solutions; they need a trusted partner with both global scale and genuine local insight. TraceGains is investing in dedicated teams for technical support, account management, and regional development to provide hands-on guidance and lasting value across Germany and the wider DACH region.

Henry underscores the impact of these challenges: “Regulatory expectations are tightening across Europe, and businesses must now futureproof their operations against new standards like EUDR (EU Deforestation Regulation) and CSRD (Corporate Social Responsibility Directive). At the same time, supply chain disruptions, complex global supplier networks, and increasing consumer demands for transparency and clear labelling make it essential for F&B brands to have systems they can rely on. That’s why TraceGains is strengthening its commitment to the DACH region so customers can confidently navigate change, stay compliant, and continue to innovate.”

Transforming data into real-world value
TraceGains’ platform enables businesses to transform fragmented data streams into a competitive advantage. By fostering seamless collaboration between brands and suppliers, customers accelerate NPD, enhance product quality, and streamline compliance; shortening processes that once took weeks into actionable insights delivered in moments. Benefits already realized by customers include halved sourcing and approval times, reduction in time-to-market by up to 75%, and overall supply chain resilience.

A recent addition, Intelligent Document Processing (IDP), leverages automation and advanced AI as a part of TraceGains’ broader drive for digital transformation. Purpose-built to streamline Certificate of Analysis (COA) processing to ensure a product's compliance in terms of quality, performance, and safety, TraceGains’ IDP eliminates the need for manual processes while improving accuracy and operational efficiency across workflows.

While IDP simplifies certificate and document handling, it represents just one component of a network-wide commitment to compliance, new product development, and sustainability. Every new participant in the TraceGains network enhances its collective power, making the system more valuable for all.

Building a movement for the future of F&B
TraceGains continues to invest in innovation, expanding its AI capabilities and growing its supplier community. With digital transformation accelerating across Europe, TraceGains envisions a collaborative movement where more F&B businesses, from global manufacturers to niche suppliers, come together to share knowledge, adapt to shifting legislation, and strengthen the industry as a whole.

“Our journey in the DACH region is just beginning, but our commitment is long-term,” added Henry. “We believe the best solutions are built from inside the industry, and by working together—with technology and expertise—we can shape a more resilient, sustainable F&B sector for the future.”

To learn more about TraceGains and its activity, please visit www.tracegains.com

Bron: TraceGains - partner FoodPro Network