TraceGains sponsors ECR Tag Austria 2025, showcasing data-driven solutions for sustainable supply chains

TraceGains, a global leader in connected data solutions for the food and beverage industry, is proud to announce its sponsorship of ECR Tag Austria 2025, taking place on 20 November 2025 in Vienna.

The event, organised by ECR Austria, a sister company of GS1, brings together major players in the Austrian FMCG sector to explore the latest trends and innovations shaping the industry.

As sustainability becomes an even more critical priority, TraceGains will spotlight its data-driven approach to ESG and Scope 3 emissions management. With growing pressure on companies to reduce environmental impact across their supply chains, TraceGains empowers businesses to make better, more informed decisions through centralised, actionable suppliers and ingredient data.

“Sustainability starts with better decisions, and better decisions are based on better data,” said Michelle Henry of TraceGains. “Our platform enables companies to integrate ESG data directly into procurement, product development and reporting, allowing them to actively drive their sustainability strategies rather than simply document them.”

At ECR Tag Austria, TraceGains will host stand tours where attendees can see firsthand how the platform helps companies to:

•    Centrally manage supplier and ingredient information
•    Analyse Scope 3 emissions at the item and supplier level
•    Integrate ESG insights into operational and strategic decision-making

With this sponsorship, TraceGains aims to strengthen its presence in the Austrian market and support FMCG companies in building more transparent, sustainable, and resilient supply chains.

Bron: TraceGains - partner FoodPro Network